Social media platforms have had pretty standard features over the years: share a status, upload photos, comment on posts. But then came 2012, when Snapchat was released, and every millennial was swept right off their feet. The multimedia messaging app key feature is the instant but temporary media-sharing function. Users can socialize with their friends through photos and videos with only one catch. All media or ‘snaps’ posted on the social app lasts for ten seconds max. For just a brief moment, users can get a glimpse of their friends every day. Talk about playing coy!
With all the perks, why aren't more users flocking to Snapchat? Simple. None of its features are new.
Sharing media for ten seconds or less is a surprising twist to the social narrative. Snaps are like moments in a day—brief, yet memorable...enough to leave you wanting more. Indeed, the notion has gained so much traction that Instagram, Facebook, and YouTube now include Snapchat’s main function in their apps.
The instant the Snapchat app launches, the front cam turns on and invites you to already post a snap. Send a photo or video to your closest friends or broadcast posts through stream or Snapchat stories. Given that Snapchat has its own cloud storage, feel free to check out snaps from the past anytime. anywhere. as many times as you want.
It’s me, Bitmoji!
Snapchat has not only changed the way we post but also what we post. Undergoing many updates to make snaps stand out more, Snapchat offers a growing collection of face filters, as well as the impressive 3D Emoji. The 3D emoji or Bitmoji sends an animated version of yourself. The special sticker can follow and mimic your every move during filming. Even better, you can customize the sticker to switch up the color of your hair or sport a new style. Change your eye color, skin tone, and beauty marks to undergo a complete makeover!
Updating your friends that you’ve made it to your dream destination is made easier by the Geofilter feature. The filters are automatically generated by Snapchat once it locates your GPS whereabouts. Appearance of the filter will vary from place to place and at times, for special events.
Geofilter isn’t the only way to give the squad news of your latest destination. Snap Map is another special feature on the app, sharing your location to your followers through an actual map and letting you pin your friends' locations. How? Bitmoji. Once on Snap Map, users show up as Bitmoji and can simply pinch and slide fingers across the screen to zoom in and out to see those closest or farthest away. Users can even change location to scroll through other parts of the map.
Groups of friends who use Snapchat as their go-to app can take advantage to slide into other users’ DMs or video call friends. Snapchat allows users to hold a group call with up to sixteen users. To make calls more fun, users can even use app filters and AR lenses while talking to one another. For an app whose fame is built on quick and instantaneous moments, it's refreshing to connect in a way that’s both lasting and meaningful.
Where can you run this program?
The official Snapchat app only runs on Android and iOS devices. Snapchat’s 10.58.0.0 version is compatible with Android devices with an OS of 4.4 while the 10.58.1.1 version is compatible with Apple devices with an iOS 10.0 and later.
Snapchat is technically compatible with Windows devices, but it requires users to install an Android emulator like BlueStacks.
Is there a better alternative?
Instagram is the closest alternative to Snapchat given that both share a similar purpose: to be the leading one-stop photo and video sharing application. Instagram, however, beats Snapchat in several areas. Instagram boasts a 200M-daily-user figure for InstaStories alone, whereas Snapchat hosts around 166M daily users on its entire platform. If you can’t get the whole squad together on Snapchat, chances are you will on Instagram. Also, brands that have an Instagram accounts produce well-curated posts, which means less of an eyesore to your feed. Finally, Instagram's algorithm promotes better networking, leading users to other similar accounts thru Discovery feed based on who they follow and interest.
Snapchat has all the features users could ask for: photo and video sharing, geotagging, and even conference calls. With all these perks, why aren't more users flocking to the app?. Simple. None of these features are new. Snapchat has not made big changes since it came out in 2012. Sure, a filter or sticker can go viral but like a snap, it can only last for so long.
Should you download it?
No. All its features are available on Instagram and Facebook.