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ZUM is an iPhone app developed by ZUMinternet Co. Ltd., offering free education and reference services. It serves as a real-time news and trending search platform, presenting popular broadcast highlights and lifestyle content. With ZUM, users gain easy access to a diverse range of information and entertainment. The app's standout feature is the "Real-Time Search," enabling users to track the latest trends and find specific information efficiently. ZUM excels in delivering comprehensive search results across various topics, including news, entertainment, and more, enhancing the user's information-seeking experience.

ZUM stands out by providing real-time updates on news spanning society, politics, economy, and culture. Users can also catch up on missed TV shows, dramas, and variety shows, along with staying updated on celebrity news and TV program highlights. Sports enthusiasts benefit from the app's latest news on various sports disciplines, ensuring they are always in the loop with the latest updates. Moreover, ZUM offers a variety of trendy lifestyle content, covering health, food, travel, culture, pets, and interior design, enriching users with valuable and engaging tips for daily life.